• Follow us

Fashion

EXCLUSIVE: Lionel Messi to Debut Apparel Collection

Count soccer superstar Lionel Messi as the latest celebrity to launch an apparel collection.

The Argentine athlete, who captains both FC Barcelona and the Argentina national team, has partnered with MGO, a brand portfolio company whose chief creative officer is Tommy Hilfiger’s sister, Ginny Hilfiger, to create Messi.

The premium lifestyle brand with “a sporty edge” will be primarily men’s wear but will include a few women’s tops as well, according to Hilfiger.

The line will launch in July on a global e-commerce site called The Messi Store that will offer teasers of product. A full rollout will begin in August.

Hilfiger said new product will be released each week, but on a limited basis to create “a get-it-before-it’s-gone tactic,” she said. If some pieces become staples, they will be produced in larger quantities.

Hilfiger said there will also be some items in the mix that will be autographed by Messi “so the lucky customer will get a signed Leo piece,” she said.

In mid-September, the brand will partner with Savile Row tailor Richard James as well as the English shoe brand Tricker’s for a small capsule that will be offered at Santa Eulalia, a high-end specialty store in Barcelona that was established in 1843.

Read More: Brazilian Soccer Phenom Neymar Jr. Cocreates Diesel Scent 

The Messi x Richard James tailored clothing offering will also be offered in a shop in London Persona, a brand and store created by one of MGO’s partners, Julian Groves. The clothing collection will also only be available in limited quantities.

Tmall, the Chinese online site, will also launch a Messi “store” this fall, she said.

Hilfiger said the idea of creating a collection with Messi started with MGO’s chief executive officer, Maximiliano Ojeda, who is Argentine and grew up following the sport. “Leo is the greatest football player in the world and still has a lot of years left to play,” she said. “Also he is recognized globally by all types of people even people who don’t watch football.”

FC Barcelona's Lionel Messi receives Catalonia's highest distinction Creu Sant Jordi in Barcelona, Spain, . The award was created in 1981 by the Catalan government to recognise individuals who have successfully contributed to the identity of the regionMessi Creu Sant Jordi, Barcelona, Spain - 16 May 2019

Lionel Messi received Catalonia’s highest distinction, Creu de Sant Jordi, in Barcelona.  Manu Fernandez/AP/REX/Shutterstock

Hilfiger said despite his fame and wealth, Messi “is a really humble, generous and kind person and a great role model. He has been involved since we started talking to the Messi family two-and-a-half years ago when we presented the idea to them. His sister, who he is very close to, is part of our team as a liaison helping us know what he likes and doesn’t like and working with us in Argentina and Barcelona. She will be working with us in New York, too.”

Messi, 31, is widely viewed as one of the greatest soccer players of all time. He has spent his entire professional career with Barcelona, where he has won a record of 34 trophies. He has a net worth of around $400 million and nearly 120 million followers on Instagram. He’s also known for his philanthropic work. He partnered with UNICEF and has also created the Leo Messi Foundation, which supports access to health care, education and sport for children.

Read More: 

David Beckham Inks Eyewear License With Safilo as Brand Reorganizes

Ashlyn Harris on Fashion, the World Cup, Equality — and Marriage

Lionel Messi Wears Giorgio Armani on Wedding Day

Read More



Leave A Comment

More News

Subscribe to All

Comfortable Lingerie to Wear Under Clothes New! 2019-06-25 13:30:00From pastel lace to mesh, shop nine lingerie trends you can wear everyday—and not just on special occasions.

Serena Williams Is Finally on a Wheaties Box—But 2019-06-25 11:30:00Serena Williams becomes only the second black female tennis player, after Althea Gibson, to grace a Wheaties box.

The Cast of ‘Younger’ Wants You to Stand 2019-06-25 11:00:00The stars of "Younger" have teamed up with the United State of Women on a public service announcement in support of the Violence Against Women Act

Lizzo Got ‘Emotionally Honest’ About Her Depression—and the 2019-06-25 11:00:00Lizzo wrote about her own struggles with depression on Instagram and women had powerful responses. See them here.

Romance Novel Writers Face an Avalanche of Online 2019-06-25 10:59:34No matter their profession, women often have to deal with abuse online. But for those who write about sex and pleasure, the harassment takes a particu

E. Jean Carroll Accused President Donald Trump of 2019-06-25 10:41:39Writer E. Jean Carroll's treatment in the media after accusing Donald Trump of rape proves her point: The system doesn't care about women.

The 18 Most Comfortable Heels for Summer 2019 2019-06-25 10:30:00Don't let your summer shoes hold you back. From brands like Something Navy and Tibi, here are the 18 most walkable comfortable heels to shop now.

Priyanka Chopra Wore a Straight-Off-the-Runway Peter Pilotto Look 2019-06-25 09:45:00Priyanka Chopra wore $68 Kendra Scott earrings with a look straight from the Peter Pilotto runway for a night out in Paris.

Every Time the Jonas Brothers Have Gone on 2019-06-25 09:34:41Nick, Joe, and Kevin Jonas frequently go on group dates with their significant others, Priyanka Chopra, Sophie Turner, and Danielle Jonas. Here are th

Meghan Markle and Prince Harry’s Home Renovations Cost 2019-06-25 09:00:00The royal family's Sovereign Grant spending report reveals that Meghan Markle and Prince Harry's new home cost around $3 million to renovate.

Katie Sturino x Stitch Fix: The Ultimate Summer 2019-06-25 09:00:00Katie Sturino designed a summer collection for Stitch Fix for the shopper who's "always on vacation," physically or metaphorically, in sizes 0 thro

‘The Bachelorette’ Season 15, Episode 7 Recap: Seriously, 2019-06-24 23:00:00Is Hannah hypnotized? Has Luke placed a curse on her? What is happening on "The Bachelorette"?!

WWD Fashion Headlines

Bottega Veneta Expands Leather Goods Industrial Plant 2019-06-25 12:59:20A new 64,583 square-foot unit located near Vicenza in the Veneto region will bow by the end of 2020.

Kim Kardashian Takes on Spanx With New Shapewear 2019-06-25 11:49:09Kardashian's shapewear brand, Kimono, has been 15 years in the making.

The Helm Adds E-commerce With a Focus on 2019-06-25 11:43:13The Helm launched last year as a venture fund focused on female-founded businesses.

Google Picks Artists for Residency Involving Connected Yarns 2019-06-25 11:36:38A trio of artists are to incorporate Jacquard by Google conductible yarns into their installations.

Keren Craig to Exit Marchesa 2019-06-25 09:56:50She plans to pursue new creative ventures.

Bleacher Report Creates Special Women’s-Skewed Soccer Collection 2019-06-25 09:45:17Among the artists and designers participating are Billie Eilish, Megan Thee Stallion and Summer Walker.

Biotech Materials, Innovation and Fashion Collide at Inaugural 2019-06-25 09:30:59Regenerating topsoil and creating durable yet rapidly degradable yarns were among the subjects discussed at the all-day event.

Mary Katrantzou Debuts Mary Mare: A Size-Inclusive, Feel-Good 2019-06-25 09:00:49The new category will be part of the designer's main line and will focus on all-natural fabrics and easy silhouettes catering to women of all sizes.

Jason Wu Dresses Up Chase Bank Employees 2019-06-25 07:30:20The banking giant's 45,000 branch employees now have access to designer apparel.

Bridget Foley’s Diary: Stonewall and Fashion Pride 2019-06-25 02:00:29Four LGBTQ designers across generations in a dialogue on past struggles, ongoing progress and why “we’re not done.” Three of the fou

Noelle Wolf Looks at Lingerie From a New 2019-06-25 00:01:50The brand, which will hit shop floors later this year, wants to be more about the brain than the body.

Trans Model Leyna Bloom Continues to Break Barriers 2019-06-25 00:01:30But the fashion model and actress says she's just like everyone else.

E! Online (US) - Fashion

Meghan Markle Updated Her Engagement Ring: See the 2019-06-24 11:33:00It looks like Meghan Markle has some new bling. After examining a few photos from the Duchess of Sussex's public appearances, eagle-eyed royal admir

See the Best Dressed Stars at the 2019 2019-06-23 20:14:37We can always bet on the stars showing up in jaw dropping outfits for the BET Awards. And tonight was certainly no exception. For the 2019 BET Awards

BET Awards 2019 Red Carpet Fashion: See Every 2019-06-23 18:04:00Stars such as Lizzo, Eva Marcille, Meagan Good and Angela Simmons hit the red, well, technically blue carpet on Saturday for the 2019 BET Awards. The

Here's Proof Teyana Taylor and Iman Shumpert's Fashion 2019-06-23 06:00:00Talk about #CoupleGoals! Teyana Taylor and Iman Shumpert are known for their undeniable love, even being named GQ's "Sexiest Couple on Earth." "

Summer 2019's Best Designer Collabs So Far 2019-06-22 06:00:00We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items

See the Greatest BET Awards Looks Ever: From 2019-06-21 07:00:00It's that time of year when celebs serve bawdy and face! The biggest and brightest stars will make their way to the 2019 BET Awards on Sunday, June

See Regina Hall's Best Style Moments of All 2019-06-21 06:00:00Regina Hall will host the 2019 BET Awards this weekend! That's right! The Little actress will take the stage for the hosting duties on Sunday, June

Rihanna Reveals How "Body Fluctuations" Influenced Her New 2019-06-19 20:00:00Rihanna is opening up about the inspiration behind her new Fenty collection. The Grammy winner and business mogul has launched Release 6.19, availabl

Charles Melton, Maluma & More Celebs Wear Electrifying 2019-06-19 18:40:00It's called fashun, sweetie. More than ever, men are pushing the boundaries and going all out with their fashion. And at this year's Paris Fashion

How Prince Harry and Meghan Markle Made Their 2019-06-18 12:04:00It's been just over a year since Prince Harry and Meghan Markle said "I do." The Duke and Duchess of Sussex tied the knot at St. George's Chapel

How to Wear MTV Movie & TV Awards 2019-06-17 13:29:22We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items

Kate Middleton's Order of the Garter Look Proves 2019-06-17 13:25:00Kate Middleton attended the 2019 Order of the Garter service in style. The Duchess of Cambridge arrived at St. George's Chapel in Windsor Castle on


Disclaimer and Notice:WorldProNews.com is not responsible of these news or any information published on this website.