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18th of November 2018


The FDA is cracking down on e-cigarettes. So why are e-cig makers' stocks soaring?

Juul, which hit the market in 2015, had a meteoric rise last year. Its device, which looks like a USB flash drive, quickly became the leading e-cigarette brand. Over the last 12 months, Juul had sales of nearly $1.3 billion, or about 56% of all e-cigs sold. British American’s Vuse e-cigs were a distant second, with sales of $404 million, according to Wells Fargo Securities and Nielsen.

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